Plodno Življenje Case Study

milo://case-studies/plodno-zivljenje

Case study 4 of 4 · Freelance, with my design partner

Plodno Življenje

Brand identity and a Kajabi membership platform for a Slovenian fertility and wellness education community, from research to launch.

My role
Research, UX, Kajabi build; branding with Hristina
Timeline
Dec 2024 – May 2025
Team
  • Hristina, design partner, led the branding and helped with UI
Tools
FigJam, Kajabi

Live

Visit live site ↗
Plodno Življenje "Our story" page on a laptop, with the founders in a video header.

Context & problem

Plodno Življenje is a Slovenian wellness platform focused on fertility, health and personal development, offering educational content, online programs and a membership community. The founders brought my design partner and me on to build their brand and digital platform from the ground up.

The challenge was to bring educational content, a paid membership area and future course offerings into one cohesive platform, with a visual identity credible enough for a sensitive, personal health topic.

My role

  • I led the technical side: research and competitor analysis, user flows, and the full Kajabi build: content structure, access tiers and course architecture.
  • Hristina led the branding: logo, color palette, typography and supporting templates (Instagram, Facebook, calendars). She also helped with the UI.

Process

The whole project lived on one FigJam board: planner, to-dos from the client’s brief, branding, photo & video, and website structure. Scroll to pan across it.

FigJam board with columns for the planner, to-dos from the PDF brief, branding & identity, photo & video, ideas & examples, and website structure.
The project board in FigJam.
  1. Research & competitor analysis of similar wellness and membership platforms.
  2. User flows for membership sign-up, content access and course structure.
  3. Brand identity led by Hristina, then supporting templates for ongoing content.
  4. Kajabi build: structuring content, access tiers and course architecture.

Solution

Plodno Življenje homepage on mobile: “Kjer se združijo medicina, narava, prehrana in energija.”

Article page with portrait photography on a calm, muted background.

Outcome

The platform launched with the new brand identity and the membership structure. The founders now run their content, members and future courses from one place.

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